Omnichannel Engagement webinar series

Kai Oehlschlaeger and Pierre Metrailler on what HCP delegates said about congress communication, and why only 8% found it connected before, during and after the event.

Philip Vyt and Pierre Metrailler on why medical affairs is behind on AI, and why congress is the highest-leverage place to start.

Nicholas Rosen and Pierre Metrailler on why static invite lists fail, what signal-based targeting looks like, and how congress touchpoints reach the CRM.

How one patient-relevant question can turn fragmented congress touchpoints into a connected HCP journey that drives better follow-up.

How event signals and conversation intelligence close the gap between HCP data and rep action.

Leveraging AI agents to turn HCP interactions into personalized next steps before the momentum dies.

The new rules of medical visibility and how to win authority in AI outputs.

How Medical Affairs can lead the pre-launch moment and turn every HCP learning signal into a business advantage.

A practical AI + human QC model to turn KOL engagement into timely CRM follow-up.

Designing webinars that strengthen the field force and improve HCP journeys.

How to stop hiding behind vanity metrics and start proving value

How to turn human interactions into measurable, CRM-ready outcomes.

Why outdated tactics are widening the trust gap with today’s clinicians

Designing connected HCP journeys by bridging the gap between web, events, and CRM.

How to connect pre, during, and post-congress engagement into a unified omnichannel strategy.

Inside the new playbook for congress excellence, where data replaces guesswork, AI earns its keep, and every dollar spent delivers measurable impact.

Learnings from establishing and executing a webinar-based go-to-market model, across functions and regions.

How marketing and medical can rebuild customer experience before layering on AI.

Turning Medical Affairs from reactive support to proactive congress leadership.

A practical roadmap for medical teams to scale impact.

An Impatient Health Debate.

Why internal adoption, not technology, determines whether omnichannel delivers HCP engagement.

How a pharma leader turned congresses into high-impact omnichannel touchpoints.

In just 30 minutes, learn a practical framework to use the data you already have to get stakeholder buy-in, justify event spend, and show impact across finance, commercial, brand, and medical teams.

How medical affairs teams can capture better insights, stop wasting effort, and deliver more impact.

Most pharma teams are chasing a “one size fits all” omnichannel model, but that doesn't match reality. Scaling HCP engagement is only possible when your engagement strategy aligns with your market, message, capabilities and team.

Practical strategies to make compliance your competitive advantage.

Discover the 3 secrets to deliver medical education that truly engages HCPs.

Designing CX-centric event journeys for product launch: pitfalls, programmatic approach, & DOL advocacy.

Congresses in 2025: tech innovations, HCP engagement, data compliance, KOL impact & budgeting strategies.

Find out what has changed in medical strategy and how to ensure global plans work for local teams.

Get an exclusive look at the major innovations, trends & strategies discussed at Veeva Summit 2024.

Learn how to develop a more engaging, trust-based marketing strategy that resonates with HCPs.

Find out how AstraZeneca onboarded Onomi as their omnichannel webinar engagement platform.

Move beyond Excel & use more efficient tools for smoother congress logistics & better compliance.

Discover how events, congresses and experiences can rewrite customer communications.

Learn how to understand, measure & improve HCP portal performance, helping you make smart investments.

Learn the secrets to a unified congress strategy that balance both commercial & medical objectives.

Learn how to make your webinars more interactive & keep your audience engaged the whole way through.

Learn practical strategies & see how top companies address challenges in pharma congresses today.

Discover the most impactful, the most scalable & the most budget-friendly teasers to boost attendance.

Discover the biggest compliance challenges with pharma webinars & get tips on how to address them.

Find out how our new Veeva SpotMe Sync App can equip reps with HCP insights to fuel conversations.

Discover how to execute pharma events at scale & drive omnichannel HCP engagement strategies.

Discover how a CRM integration can significantly improve HCP engagement.

Find out the truth about omnichannel & how to tackle its biggest challenges.

Discover how to modernize strategic meetings management by merging CX with automation.

Discover the 5 key considerations for deploying an omnichannel event platform to your affiliates.

Explore the 3 essential elements you need to consider for successful in-person field events.

Demystify CRM, MAP, event platform & HCP portal integration for omnichannel engagement.

Discover 3 HCP event engagement benchmarks. Get ideas to boost HCP engagement.