Beyond Reach: How to Use Omnichannel - Onomi
  • Elevating Events for Omnichannel Engagement

Beyond Reach: How to Use Omnichannel to Drive More Influence with HCPs

Most life sciences teams are investing heavily in omnichannel, but still falling short on outcomes. Why? Because reaching HCPs is not the same as influencing them.

David Douek

Founder & Chief Digital Officer

phamax Digital

Pierre Metrailler

CEO

Onomi

About the webinar

In this session, David Douek (Founder & Chief Digital Officer at phamax Digital) challenges the idea that more channels = better engagement. Instead, he introduces a more strategic approach, one where every channel plays a defined role within a connected ecosystem: some touchpoints attract, some engage, and others convert.

What you'll learn:

  • Why omnichannel success depends on building an ecosystem that nurtures HCPs from awareness to action
  • How to match content formats and platforms to specific HCP behaviors & outcomes
  • Where most pharma teams misallocate omnichannel budget
  • How to design omnichannel journeys that deliver HCPs value at every step in the journey
This session is for commercial and medical teams that are tired of one-off tactics and ready to make omnichannel work at speed, at scale, and with measurable impact.

Who should watch:

  • Heads of Omnichannel Platforms/Engagement
  • Digital Leads, Digital Marketing Managers
  • Congress & Event Enablement Directors/Managers
  • Heads of Commercial Excellence; Customer Engagement Excellence Managers

Speakers

David Douek

Founder & Chief Digital Officer

phamax Digital

Pierre Metrailler

CEO

Onomi

About Onomi

Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.

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David Douek

Founder & Chief Digital Officer

phamax Digital

David Douek built his career in high-growth tech startups before pivoting to healthcare. With deep roots in digital strategy, product innovation, and AI, he brings a pragmatic, results-oriented lens to the pharma industry. Today, David leads phamax Digital Solutions, where he helps pharmaceutical brands rethink omnichannel engagement and unlock the power of AI.

Pierre Metrailler

CEO

Onomi & SpotMe

Pierre has spent over two decades helping enterprises engage their live audiences. After joining SpotMe in 2001, he led its pivot to SaaS in 2011, and as CEO since 2016 has built the company around making every face-to-face interaction count where it matters most: inside the CRM.

That conviction led him to launch Onomi, a customer engagement platform for life sciences. Pierre is a computer scientist by trade and holds degrees from EPFL and INSEAD.