April 22–24, 2026 Barcelona, Spain
Reuters Pharma Europe is the European edition of Reuters Events’ pharmaceutical conference series, drawing senior commercial, medical, and digital leaders from across the region. The 2026 edition ran at the International Barcelona Convention Centre, with a program spanning HCP and patient engagement, digital transformation, and commercial model change.
Onomi at Reuters Pharma Europe 2026
We exhibited at our booth and ran an interactive workshop.
Our session: HCP intelligence that dies at the booth: the congress signal problem
A working session rather than a presentation - attendees brought laptops and used their own commercial models. Over the hour, the group:
- Walked real omnichannel journey maps anchored at congress - the booth interaction, the symposium Q&A, the KOL side conversation - to pinpoint exactly where the intelligence signal dies before it reaches the CRM, the rep, or the next campaign brief.
- Pressure-tested congress identity resolution, data flow, and field activation to surface what is actually lost between the congress floor and commercial action.
- Co-created a peer-designed blueprint for turning congress into a live intelligence engine: resolving HCP signals to CRM records, triggering field follow-up, and feeding omnichannel orchestration in real time.