- Elevating Events for Omnichannel Engagement
AI in Medical Affairs: Where to Start, What Actually Works
A working session for medical affairs teams ready to move past the theory.
Thursday, August 27th, 2026
10:00 AM (ET) | 4:00 PM (CET)
Philip Vyt
Founder
Shyft
Pierre Metrailler
CEO
Onomi
The countdown has started
Days
Hours
Minutes
About the webinar
We want to answer the question most medical teams are sitting with right now: where does AI actually fit in our work, and where do we start? Philip Vyt and Pierre Metrailler have spent the past year working with medical teams on solving this exact question.
The entry point that keeps working, regardless of company size or CRM maturity, is congress. One congress, instrumented properly, generates 40+ structured data points. And with Copilot, which most medical teams already have, those data points can be turned into personalized MSL follow-up in hours, not weeks.
In this 30-minute session, Philip and Pierre walk through what that actually looks like in practice. You’ll see the gap most medical teams are sitting in right now, why congress is the highest-leverage place to close it, and how to build a working follow-up agent in Copilot from scratch.
What you will learn
- Why medical affairs teams feel stuck with AI and what the teams making progress are doing differently.
- What a congress generates when you capture it properly, and how that data feeds MSL follow-up, KOL mapping, and regional reporting.
- How to build a congress follow-up agent in Copilot: a practical workflow your team can run the week after your next congress
Bonus: A live preview of our Medical Affairs AI lab running in Zürich on Sept. 9, where local medical affairs leaders will build this together in person.
Speakers
About Onomi
Onomi is a platform that helps pharma instrument scientific exchanges at congresses, webinars and advisory boards – connecting KOL engagement, booth insights, and symposium data into a single evidence layer integrated with your CRM.
With over 22 years of experience & trusted by 15 of the top 20 life science companies, Onomi creates engaging HCP experiences, measures real impact & is more cost-effective than traditional point solutions.
For more information, reach out today.
