How to Turn Event Engagement Into Real-World Impact​ - Onomi
  • Elevating Events for Omnichannel Engagement

How to Turn Event Engagement Into Real-World Impact

Real examples, real prompts, and a live demo on using AI to bridge the gap between HCP engagement and action.

Patrina Pellett

MSL Excellence Lead

MSL Mastery

Pierre Metrailler

CEO

Onomi

About the webinar

You’re capturing more HCP data than ever, but can you prove it’s driving impact? Pharma teams are sitting on a goldmine of HCP data from badge scans and booth visits to Q&A, 1:1s, and surveys, yet most of it dies in dashboards or gets buried in CRMs with no follow-up. Not anymore!

Join Patrina Pellett and Pierre Metrailler for a 30-minute masterclass on how to turn raw event engagement data into real insights and next best actions, using AI to bridge the gap between medical affairs, commercial strategy, and field execution.

See real-life demos. Get actionable prompts. Walk away with playbooks you can steal.

This session is a must-attend for commercial and medical teams looking to utilize HCP engagement data and expand to a true omnichannel strategy.

What you'll learn:

  • Quantify engagement with simple data: Learn how AI can turn booth scans and basic engagement data into actionable trends and recommendations.
  • Move beyond vanity metrics: Discover how to analyze multiple omnichannel touchpoints to uncover true HCP insights.
  • A practical guide to fast follow-ups: See how AI-generated prompts can drive personalized content, rep coaching, and strategic actions that allow pharma companies to maintain momentum.
  • A practical way to use AI: Walk away with a practical framework to apply AI to your own event data and drive measurable impact across teams.

 

Speakers

Patrina Pellett

MSL Excellence Lead

MSL Mastery

Pierre Metrailler

CEO

Onomi

About Onomi

Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.

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Patrina Pellett

MSL Excellence Lead

MSL Mastery

Patrina is a scientist by training (PhD in Cell Biology from Yale) and a visionary in the field of
Medical Affairs.
She is the founder of MSL Mastery and runs the highly regarded Medical Affairs Value blog.
She has worked with over 100 Medical Affairs teams globally, helping them move beyond
simple KPIs to demonstrate true strategic value. Patrina is particularly recognized for her
expertise in MSL insights and her forward-thinking approach to integrating AI into Medical
Affairs.

Pierre Metrailler

CEO

Onomi & SpotMe

Pierre has spent over two decades helping enterprises engage their live audiences. After joining SpotMe in 2001, he led its pivot to SaaS in 2011, and as CEO since 2016 has built the company around making every face-to-face interaction count where it matters most: inside the CRM.

That conviction led him to launch Onomi, a customer engagement platform for life sciences. Pierre is a computer scientist by trade and holds degrees from EPFL and INSEAD.