CX Fomo: Medical Affairs Lab

CX FOMO: The Medical Affairs AI Lab

An evening for medical affairs leaders to discuss, learn from peers,
and get hands-on with AI.

Wednesday, September 9th, 2026

16:00-18:30 CET

Mandarin Oriental, Zürich

The countdown has started

Days
Hours

About the Event

Medical affairs teams are sitting on some of the most valuable assets in the organization. They have the KOL relationships, the scientific credibility, the congress presence. And still, most of the engagement data never gets captured. The follow-up never happens. The insight dies in a notebook.

This evening is for medical affairs professionals who want to change that.

Co-hosted by Onomi and Shyft, it’s a working session built around a simple observation: medical is leaving a lot on the table. The tools and the ownership model haven’t caught up to the opportunity yet.

This is an invite-only event. No vendor pitches. Just peers working through a question most medical teams are sitting with right now: where does AI actually fit in our work, and where do we start?

What You Will Experience

The Potential of Medical Affairs 

Presented by Philip Vyt

You have the KOL relationships, the scientific depth, the congress presence. The question is how much of it is actually working for you. Before the session, you’ll complete a short maturity assessment and at the meeting, you’ll see exactly where your peers stand and what the teams pulling ahead are doing differently.

Congress: Your Highest-leverage Move

Presented by Pierre Metrailler

Congress is where we’re starting. It’s the highest-density, easiest-to-measure entry point: one congress generates 40+ structured data points you can act on immediately. The same approach: “capture, structure, activate,” is what MSLs can apply to call notes and insight logs, and what regional teams can apply to KOL mapping. We’re building the sharpest version of it live, because a working example beats a slide about “AI for medical affairs.”
Peer-to-peer Exchange​

Med affairs leaders from four global pharma companies

A panel of medical affairs leaders sharing honest stories: what moved the needle, what didn’t, and how they made the case internally for doing things differently.

The AI Lab: Build Your Own Agent

Led by Pierre Metrailler and Philip Vyt

Bring your laptop. We’ll build a congress follow-up agent in Copilot from scratch as a low-effort, high-value workflow your team can run the week after.

Networking Drinks

The sessions will be followed by networking drinks and nibbles with fellow pharma peers from the Zürich and Basel region. 

Who Should Attend

This event is for medical affairs professionals asking where AI fits in their day-to-day work. Whether you’re thinking about MSL productivity, insights workflows, or larger initiatives at country or regional level, this session is built around that.

For global and regional medical leads: A working model for scaling AI beyond one team.

For MSL leaders: A template for turning field notes into structured insight.

For medical engagement managers and omnichannel professionals: The CRM-integrated version of all of it.

Practical Info

There is no fee for this event. 

Event location: Mandarin Oriental, Poststrasse 12, 8001 Zürich (10-min walk from the train station)

Places are limited. This is an invite-only event.

Bringing You Experts in the Field

Pierre Metrailler

CEO

Onomi & SpotMe

Philip Vyt

Founder

Shyft

Panelists

To be announced

Pharma company

About Onomi

Onomi is a platform that helps pharma instrument scientific exchanges at congresses, webinars and advisory boards – connecting KOL engagement, booth insights, and symposium data into a single evidence layer integrated with your CRM.

With over 22 years of experience & trusted by 15 of the top 20 life science companies, Onomi creates engaging HCP experiences, measures real impact & is more cost-effective than traditional point solutions.

For more information, reach out today.

About Shyft

Shyft helps pharma and biotech teams close the gap between omnichannel strategy and what actually gets executed in the field. Founded by Philip Vyt, Shyft works with global and local medical and commercial teams across oncology, neurology, rheumatology, and rare disease.

Pierre Metrailler

CEO

Onomi & SpotMe

​​​​Pierre has spent over two decades helping enterprises engage their live audiences. After joining SpotMe in 2001, he led its pivot to SaaS in 2011, and as CEO since 2016 has built the company around making every face-to-face interaction count where it matters most: inside the CRM. That conviction led him to launch Onomi, a customer engagement platform for life sciences. Pierre is a computer scientist by trade and holds degrees from EPFL and INSEAD.

Philip Vyt

Funder

Shyft

Philip is an omnichannel expert with more than 12 years of experience in the BioPharma industry. He is an active speaker, webinar, and podcast panelist who aims to share his Omnichannel expertise with peers and customers. As the founder of Shyft, Philip focuses on supporting pharmaceutical and biotech teams in executing meaningful, personalized engagement with healthcare professionals. He works as a solo consultant, and his experience spans specialty areas like oncology, rheumatology, neurology, oncology and respiratory, where he has provided strategic and operational guidance for omnichannel transformation, marketing operations, and organizational redesign. He has worked with global and local pharmaceutical executives to create and execute go-to-market strategies, define new engagement models and develop omnichannel capabilities from scratch. He has worked with several late-stage biotech companies to determine their GTM Engagement Strategy and Capability setup. He has worked with Abbvie, Takeda, GSK, MSD, Galapagos, Baxalta, Amylyx and many other BioPharma companies. As a lifelong advocate for education and change, he has trained more than 1500 colleagues in omnichannel foundations, campaign execution, and design thinking.