- Elevating Events for Omnichannel Engagement
Global Webinar Platform Rollout: Building a Go-to-Market Model That Drives Measurable Results
Learnings from establishing and executing a webinar-based go-to-market model, across functions and regions.
Now available on-demand
Henrik Larssen
Former Director Omnichannel Strategy Lead – International
Pierre Metrailler
CEO
Onomi
About the webinar
In life sciences, webinars have become one of the most frequently used yet least optimized engagement channels. Too often, they operate in silos, outsourced, inconsistent, and disconnected from the broader omnichannel strategy. The result? Limited data, fragmented execution, and little proof of impact.
In this webinar, Henrik Larssen brings a fresh perspective, drawing on his professional experience leading global omnichannel and engagement strategy in a major rare disease organization. Henrik will share how his team transformed webinars from one-off activities into a structured, scalable go-to-market model that delivers measurable results.
By partnering with Onomi, his team has built a unified internal service that allows affiliates across multiple regions to easily access best-in-class webinar capabilities, supported by standardized templates, shared resources, and built-in compliance. This approach not only accelerated execution but also reduced cost per event, improved HCP engagement, and created a foundation for continuous learning and improvement.
Alongside Henrik, Pierre Metrailler, CEO of Onomi, will share the strategic and operational lessons learned from this transformation. From aligning cross-functional teams to integrating webinar data directly into CRM systems for real-time visibility and impact measurement.
You will learn to:
Turn webinar execution into a repeatable, data-driven process that delivers measurable outcomes across markets and functions.
Capture and activate behavioral engagement data to quantify HCP learning, confidence, and intent.
Integrate webinar insights into the CRM to fuel compliant, timely next-best actions for field teams.
Design an internal go-to-market model that balances scalability, quality, and speed, empowering global and local teams to collaborate efficiently.
This session is a must-attend for medical, marketing, and commercial excellence leaders seeking to move beyond webinar logistics and build a long-term, data-powered engagement model that proves real impact.
Speakers
Henrik Larssen
Former Director Omnichannel Strategy Lead – International
Pierre Metrailler
CEO
Onomi
About Onomi
Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.
With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.
For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.
