How Advanced Bionics Uses Onomi to Drive HCP Engagement in Salesforce
Case Study

Turning HCP Engagement at Events into Actions for Reps with Advanced Bionics

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Salesforce Onomi Sync App

“The benefit is we can show leadership, ‘this is the impact of our events.’

Before we were just guessing or trying to follow up on all those spreadsheets. Now it is a much more complete story that we’re able to bring to leadership.

Helen Tinsman, Senior Manager, Sales Enablement, Advanced Bionics.

Project Overview

Advanced Bionics, a leader in cochlear implant technology, faced challenges in capturing and utilizing event engagement data effectively. Manual data entry processes led to delays and uncertainties, hindering timely follow-ups and informed decision-making.

By integrating Onomi’s event technology with Salesforce via the Onomi Sync App, Advanced Bionics automated the synchronization of event data into their CRM, ensuring real-time access to accurate information. This transformation empowered their sales team with actionable insights, enhancing customer engagement and optimizing event ROI.

The Challenge for Advanced Bionics

  • Manual Data Entry: Event data was collected and managed in spreadsheets, requiring extensive manual work from both sales and admin teams.

  • Delayed Follow-Ups: Without real-time CRM sync, reps had to wait days or weeks to know who attended and what happened, missing the critical post-event window.

  • Fragmented Visibility: Data was scattered across formats and teams, making it difficult to track HCP behavior or share insights across sales, marketing, and medical.

  • Unproven Impact: Without centralized reporting, it was nearly impossible to show leadership the commercial or educational value of events.

Company

Advanced Bionics

Outcomes

Real-Time CRM Sync
Advanced Bionics’ HCP event data now flows directly into Salesforce, replacing manual uploads and eliminating hours of post-event admin work across 20+ monthly events.

Field Team Visibility
Reps instantly see which HCPs attended, what sessions they joined, and how they engaged, enabling faster and more relevant follow-up and reducing reliance on support teams.

Consistent, Cross-Event Insights
Whether in-person or virtual, every event now feeds standardized data into the CRM, giving leadership a unified view of engagement across geographies and formats.

Faster Time to Impact
The Salesforce Onomi Sync App was deployed in weeks, allowing Advanced Bionics to move from disconnected workflows to automated CRM updates without changing internal systems.

The Onomi Solution

Advanced Bionics used Onomi’s event technology and the Salesforce Onomi Sync App to streamline their event data processes. This solution provided:

  • Real-Time Data Sync: Automated synchronization of event engagement data into Salesforce.

  • Enhanced Data Accuracy: Reduction in manual errors, ensuring reliable information for decision-making.

  • Improved Sales Enablement: Sales teams gained immediate access to HCP engagement metrics, facilitating prompt and personalized follow-ups.

The Results

By implementing the Salesforce Onomi Sync App, Advanced Bionics transformed how their teams capture, access, and act on HCP engagement data from events.

Manual workflows and spreadsheet-based reporting were replaced with real-time CRM sync, giving reps immediate visibility into attendee behavior and enabling timely, personalized follow-up.

Admin and field teams saved significant time across more than 20 monthly events, while leadership gained reliable insights to assess event impact and inform future strategy.

The result was not only stronger rep enablement and operational efficiency, but also rapid internal adoption driven by clear business value.

“Our sales team, for the most part, they’re the ones actually executing the events. And our sales teams love that event execution and getting together with the event attendees, so that’s what they want to focus on. They don’t wanna spend their time doing the admin piece of it or looking different places to get the information on.”

Helen Tinsman, Senior Manager, Sales Enablement, Advanced Bionics

1. Real-Time Visibility Into HCP Engagement

With the Salesforce Onomi Sync App in place, Advanced Bionics eliminated spreadsheet-based workflows and made engagement data accessible directly within Salesforce. Sales teams can now see which HCPs engaged with which events, enabling more personalized and relevant follow-up.

2. Time Savings for Both Sales and Admin Teams

The integration significantly reduced the time spent preparing and reconciling event data. With more than 20 events per month, automating these workflows unlocked meaningful efficiency gains and allowed teams to shift their focus from data entry to strategy and execution.

3. Rep Enablement Through Smarter Insights

Field teams, who often lead and execute events themselves, now have immediate access to the data they need to follow up effectively. Engagement metrics, attendance details, and feedback are all synced to the CRM, giving reps the insights they need without relying on manual reporting.

4. Data-Driven Decision-Making for Leadership

Leadership now has confidence in the accuracy and timeliness of event data. By centralizing engagement insights in Salesforce, the team can better assess event effectiveness, understand customer behavior, and guide future planning with real evidence.

5. Strong Internal Adoption and Platform Satisfaction

The ease of use and visible impact of the Salesforce Onomi Sync App drove strong internal buy-in across the commercial organization. Teams quickly embraced the new workflows, accelerating adoption and reinforcing the strategic value of Onomi as a CRM-first event engagement solution.

“The integration has significantly decreased the amount of time that we’re spending on all of the prep and the admin piece of it.

We host a lot of events, we host on general about 20 events a month, that can range from in-person to virtual.

Our staff love just getting people together to share their stories. Whether it is the people who already use our product, sharing with those who are considering why they want to do it, or a group of professionals coming together to do ongoing education, learn about what the hot topics are in our industry and connect with each other. That’s what our teams love to do. They don’t enjoy filling out spreadsheets, or entering data manually into Salesforce, or trying to look all different places to find the information that they need.

This integration has really helped our teams, and I am regularly getting feedback from our teams on how much they enjoy using this Onomi platform because it has given them back so much of the ability just to focus on the execution of the live event that they’re doing and really engaging in that.

Helen Tinsman, Senior Manager, Sales Enablement, Advanced Bionics

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The Onomi Features that Drove Success for Advanced Bionics

Real-Time CRM Sync

The Salesforce Onomi Sync App captures HCP event data (like attendance, feedback, poll results, and booth scans) and pushes it directly into Salesforce. This eliminated manual uploads and gave sales and marketing teams instant access to engagement data for faster, more targeted follow-up.

Cross-Event Data Standardization

With Onomi, Advanced Bionics was able to unify data capture across in-person, virtual, and hybrid events. Regardless of format, the data flows into Salesforce in a consistent structure, enabling better reporting, comparison, and insight-sharing across teams.

Rep-Ready Insights

Onomi surfaces the right insights directly inside Salesforce, allowing reps to see which HCPs engaged, what content they interacted with, and how. No more digging through files or waiting for recaps. Just clear, actionable data for timely outreach.

Automated Follow-Up Workflows

By eliminating Excel-based tracking and enabling structured CRM records, Onomi made it easier to trigger post-event journeys through Salesforce. Follow-ups are now based on real behavior, not guesswork.

Fast, Scalable Implementation

The Salesforce Onomi Sync App was installed and rolled out in weeks, with minimal effort from internal IT. Teams were able to go from spreadsheet chaos to CRM automation without reengineering their tech stack.

Leadership-Level Visibility

Onomi’s structured CRM sync made it possible for commercial and operations leaders to track event performance with precision. Attendance, engagement, and ROI metrics are now centralized and easy to access.

15 of the top 20 life science companies use Onomi’s event platform to create immersive experiences for HCPs

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years in the event tech industry

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event builders use Onomi

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HCPs engaged per month

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event relationships created by Onomi

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