Designing webinars that strengthen the field force and improve HCP journeys.
Thursday, March 19th, 2026
4:00 PM CET / 10:00 AM ET
Founder & CEO
CEO
The countdown has started
Pharma has invested heavily in webinars, portals, and “next best action” programs to scale engagement. Yet many of these initiatives are built in a headquarters bubble, optimized for reporting and standardization, and disconnected from how customer relationships are actually built. The result is a widening execution gap: digital looks successful on dashboards while the field force loses relevance, autonomy, and access.
Join us on March 19th for a 30-minute discussion, where Pierre Metrailler (Onomi) and Stefan Turnwald (CEEEcon, Ex-Novartis) will unpack the real tension most teams avoid: a webinar can either substitute the rep or strengthen the rep. This is where webinars become a make-or-break moment.
They will explore why this breaks differently in medical vs. commercial settings, how post-COVID HCP engagement behavior has become more diverse and volatile, and why “channel mix” thinking fails once a dedicated person sits at the customer interface.
The conversation will also get practical. They will show what changes when webinars are designed as a core touchpoint within microjourneys, including field-led launch execution in lean affiliates. Drawing on real-world examples, what happens before and after the webinar, tying it to consent realities, enabling meaningful follow-up for attendees and no-shows, and using peer-to-peer content to create relevance at scale.
Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.
With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.
For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.
Founder & CEO
CEEEcon GmbH
Stefan Turnwald is focused on helping life sciences organizations deliver customer engagement excellence that works in practice, not just in theory.
He brings more than two decades of experience in the pharmaceutical and life sciences industry, spanning roles from field representative to senior leadership positions in commercial operations, capability building, and transformation. His career includes leadership roles at companies such as Novartis, GSK, and TESARO, where he helped design and scale frameworks for omnichannel execution, customer-centric learning, and strategic field enablement across Europe.
Throughout his career, Stefan has been driven by impact rather than optics. His work centers on enabling confident field teams, meaningful customer engagement, and strategies that hold up in real-world execution. He founded CEEEcon to help organizations close the gap between engagement intent and execution, and to ensure customer engagement strategies create value for both teams and customers.
CEO
Pierre is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company’s vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company’s transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries’ unmet needs, launching Onomi, an event-powered omnichannel solution for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.
