The 5 Congress Trends That Will Make or Break Your 2026 Strategy
  • Elevating Events for Omnichannel Engagement

The 5 Congress Trends That Will Make or Break Your 2026 Strategy

Inside the new playbook for congress excellence, where data replaces guesswork, AI earns its keep, and every dollar spent delivers measurable impact.

Thursday, December 4th, 2025

4:00 PM CET / 10:00 AM ET

Robert Tegge

Associate Principal

ZS

Pierre Metrailler

CEO

Onomi

The countdown has started

Days
Hours
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About the webinar

Medical congresses are broken. $100M budgets. Little proven ROI. And everyone’s throwing AI at the problem like it’s 2019.

Robert Tegge from ZS and Pierre Metrailler are dissecting what’s actually happening at congresses. Not the “digital transformation” theater. The real shifts that separate winners from “we’re still figuring out our KPIs” teams.

Trend #1: Budget Migration

Big booths out. Targeted Tier 2-3 presence in. Reinvest savings into digital infrastructure. Result: 40% smaller footprint, 3x engagement.

Trend #2: KOL Engagement Stack

Differentiated invites. Real conversations. Instant insight capture. “Market research” that’s actually useful.

Trend #3: Kill the KPIs

Stop counting badges. Track 5 metrics that matter. Capture quality insights. Leadership finally gets congress value.

Trend #4: Split Strategy from Operations

Different teams. Different skills. Same goal. Revolutionary concept.

Trend #5: AI That Works

Abstract scrubbing. Influence network analysis. Augment humans, don’t replace them. Skip the AI slop.

Who should attend

  • Congress leaders tired of explaining why they can’t prove ROI
  • Commercial teams wondering why congress leads disappear
  • Medical teams collecting insights on napkins
  • Anyone planning 2026 with a 2024 mindset

Speakers

Robert Tegge

Associate Principal

ZS

Pierre Metrailler

CEO

Onomi

About Onomi

Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.

Other resources you might like

Robert Tegge

Associate Principal
ZS

Robert is a leader within the ZS Meetings + Events practice area, which focuses on identifying insights to drive improved outcomes of our client’s meetings programs. Robert accomplishes this through collaboratively working with organizations to help build capabilities or solve unique problems. To aid in this process, he leverages ZS’s technology and operations infrastructure as well as industry expertise.

Previously, Robert has experience in strategy and operations roles across healthcare sector (provider, pharmaceutical, medical products) where he consistently leveraged data to provide actionable insights on a variety of sales, marketing, and growth decisions.

Pierre Metrailler

CEO

Onomi

Pierre is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company’s vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company’s transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries’ unmet needs, launching Onomi, an event-powered omnichannel solution for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.