Navigating The Evolution of Medical Affairs at Congresses: Insights from 20+ ESMOs

About the event

A veteran in the pharma industry with over 20 ESMOs under his belt, Paul O'Grady, Executive Director of Worldwide Medical Oncology, Medical Communications at BMS will share his tried-and-true strategies for optimizing medical affairs activities at congresses.

In this webinar, you’ll discover how to leverage technology to solve congress pain points while ensuring GDPR compliance and fostering collaboration with compliance teams. Learn actionable strategies to attract and engage HCPs at booths and symposia, navigate consent and privacy in data collection, and use personalization to enhance customer journeys. Gain insights into structuring impactful assessments to measure and demonstrate success, ensuring consistent KOL engagement across regions and brands, and adapting to the evolving digital landscape. Finally, explore how to prioritize investments and maximize impact in an era of tight budgets and high expectations for 2025.

Learn how to

• Balance innovation and compliance in congress activities
• Enhance booth engagement and satellite symposia effectiveness
• Leverage data collection for improved segmentation and personalized customer journeys
• Coordinate KOL interactions across brands

Speakers

Paul O’Grady

Executive Director, Worldwide Medical
Oncology, Medical Communications

Bristol Myers Squibb

Pierre Metrailler

CEO

Onomi

About Onomi

Onomi is the event solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. OnomiO technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.