- Elevating Events for Omnichannel Engagement
Driving Better Medical Impact After Congress with Event Data and AI
How medical affairs teams can capture better insights, stop wasting effort, and deliver more impact.
Thursday, July 10, 2025
5:30 PM CET / 11:30 AM ET
Vera Kutsenko
CEO & Founder
Atrix AI
Pierre Metrailler
CEO
Onomi
The countdown has started
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About the webinar
Medical teams are expected to drive scientific impact, but after every congress, the same question lingers: What did we actually achieve? Despite months of planning and thousands of dollars spent, valuable insights often get lost: trapped in silos, scattered across systems, or never acted on at all.
In this session, Vera Kutsenko (CEO, Atrix) and Pierre Metrailler (CEO, Onomi) reveal 1) why even the most well-resourced teams struggle to prove value and 2) how the most efficient organizations are using structured data and AI to turn every medical interaction into measurable impact.
You will learn:
- Why most insight capture is inefficient, inconsistent, and hard to act on
- How leading life science teams are cleaning and structuring congress data
- What it takes to synthesize signals across multiple sources, including events
- Where AI can accelerate analysis without crossing the line into strategy
If you lead or enable medical affairs, this session will help you move from collecting insights to proving impact.
Speakers
About Onomi
Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.
With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.
For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.
