Global Webinar Platform Rollout: Building a Go-to-Market Model That Drives Measurable Results

In life sciences, webinars have become one of the most frequently used yet least optimized engagement channels. Too often, they operate in silos, outsourced, inconsistent, and disconnected from the broader omnichannel strategy. The result? Limited data, fragmented execution, and little proof of impact.

In this webinar, Henrik Larssen brings a fresh perspective, drawing on his professional experience leading global omnichannel and engagement strategy in a major rare disease organization. Henrik will share how his team transformed webinars from one-off activities into a structured, scalable go-to-market model that delivers measurable results.

By partnering with Onomi, his team has built a unified internal service that allows affiliates across multiple regions to easily access best-in-class webinar capabilities, supported by standardized templates, shared resources, and built-in compliance. This approach not only accelerated execution but also reduced cost per event, improved HCP engagement, and created a foundation for continuous learning and improvement.

Alongside Henrik, Pierre Metrailler, CEO of Onomi, will share the strategic and operational lessons learned from this transformation. From aligning cross-functional teams to integrating webinar data directly into CRM systems for real-time visibility and impact measurement.