- Elevating Events for Omnichannel Engagement
Turning KOL Data Into CRM-Ready Action With AI
A practical AI + human QC model to turn KOL engagement into timely CRM follow-up.
Thursday, April 16th, 2026
10 AM (EDT) | 4 PM (CEST)
Sherry Crowe
CEO
OncoConnect
Pierre Metrailler
CEO
Onomi
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About the webinar
Oncology teams are under pressure to move faster, prove impact, and personalize HCP engagement at scale. The problem is rarely a lack of tools. Most teams already invest in powerful platforms, yet only use a fraction of what they pay for. The rest of the intelligence stays trapped in disconnected systems, slides, and email threads that never reach the field when it matters most.
On April 16th, Pierre Metrailler will sit down with Sherry Crowe, CEO of OncoConnect and 30-year veteran of oncology commercial strategy, to unpack what “good” actually looks like when you try to use AI for oncology engagement.
Sherry shares why AI outputs often look convincing but fail under scrutiny, and why the missing ingredient is a practical human quality layer that validates KOL accuracy, catches inaccuracies before they reach customers, and turns raw data into a trusted direction the field can act on.
Together, they make the case for a more effective model: use-case-driven intelligence that can be requested on demand, validated quickly, and pushed into the CRM so field teams can act while the moment still matters.
The discussion connects how real HCP interactions at congresses, in webinars, and during advisory boards generate the first-party behavioral signals that make AI genuinely useful, and how syncing those signals directly into your CRM in real time enables timely follow-up and measurable commercial outcomes.
What You Will Learn:
- Why AI alone will not fix oncology engagement, and how to combine AI speed with experienced human quality control so KOL insights stay accurate, complete, and actionable rather than “almost right” and unusable in front of customers.
- How to stop leaving congress and webinar data behind, discover why interactions at congresses, advisory boards, and webinars must feed one unified engagement foundation that syncs to CRM, giving cross-functional teams full visibility into the HCP journey rather than isolated snapshots.
- How to shift from activity to impact, understand how capturing structured, behavioral engagement signals at events and making them available for real-time follow-up transforms vanity metrics into commercial outcomes the field can actually use.
- How to get on-demand intelligence your team will actually trust, learn how a use-case-driven approach to oncology data can deliver validated, field-ready insights fast, without the complexity and underutilization that plagues most enterprise platform deployments.
Speakers
About Onomi
Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.
With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.
For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.
