Product Launch Like a Pro - Onomi
life science circleElevating Events for Omnichannel Engagement

Product launch like a pro: event strategies that actually work

Thursday, February 27, 2025

10:00 am (ET) | 4:00 pm (CET)

speaker

Claude Waddington

MD, Principal Consultant,
ComEx Strategy

The Palindromic

speaker

Pierre Metrailler

CEO

Onomi

The countdown has started

7

days

21

hours

39

minutes

About the webinar

Evolving from a brand-centric to a CX-centric architecture, how can we design customer experiences with events that can touch on multiple products? In this session, Claude Waddington (The Palindromic) and Pierre Metrailler (Onomi), will discuss common pitfalls—like post-event engagement failures—and reveal how a programmatic approach combined with robust digital opinion leader (DOL) advocacy can amplify, impact, and nurture leads. Taking a programmatic approach, our speakers will walk through the redesigned engagement architecture surrounding event and congress adapted to building such journeys.

You’ll learn how to

  • Design a CX-centric engagement architecture
  • Amplify content through DOLs
  • Successfully maintain a hybrid engagement strategy
  • Utilize your tools to move towards digital engagement and beyond just emails

Speakers

speaker

Claude Waddington

MD, Principal Consultant,
ComEx Strategy

The Palindromic
speaker

Pierre Metrailler

CEO

Onomi

About The Palindromic

The Palindromic stands out as a unique boutique consultancy that's truly dedicated to transforming commercial excellence within pharma and medtech. Their specialized expertise in CRM, Omnichannel Engagement, Event & Congress Management, Customer Data Platforms, Marketing Automation, and AI solutions sets them apart in their ability to elevate both Customer Experience (CX) and Employee Experience (EX) for life sciences companies.

What's particularly striking about their approach is how they blend deep cross-industry knowledge with cutting-edge technologies like Salesforce, Veeva, Microsoft, and custom or low-code solutions. This integration enables them to optimize Omnichannel Engagement, Modular Content, and Automation initiatives, ultimately driving commercial success and fostering a forward-thinking environment that consistently delivers exceptional experiences for both customers and employees.

About Onomi

Onomi is the event solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. SpotMe technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.