How to Turn Event Engagement Into Real-World Impact​ - Onomi
  • Elevating Events for Omnichannel Engagement

How to Turn Event Engagement Into Real-World Impact

Real examples, real prompts, and a live demo on using AI to bridge the gap between HCP engagement and action.

Thursday, May 22, 2025

5:30 PM CET / 11:30 AM ET

Patrina Pellett

MSL Excellence Lead

MSL Mastery

Pierre Metrailler

CEO

Onomi

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About the webinar

You’re capturing more HCP data than ever, but can you prove it’s driving impact? Pharma teams are sitting on a goldmine of HCP data from badge scans and booth visits to Q&A, 1:1s, and surveys, yet most of it dies in dashboards or gets buried in CRMs with no follow-up. Not anymore!

Join Patrina Pellett and Pierre Metrailler for a 30-minute masterclass on how to turn raw event engagement data into real insights and next best actions, using AI to bridge the gap between medical affairs, commercial strategy, and field execution.

See real-life demos. Get actionable prompts. Walk away with playbooks you can steal.

This session is a must-attend for commercial and medical teams looking to utilize HCP engagement data and expand to a true omnichannel strategy.

What you'll learn:

  • Quantify engagement with simple data: Learn how AI can turn booth scans and basic engagement data into actionable trends and recommendations.
  • Move beyond vanity metrics: Discover how to analyze multiple omnichannel touchpoints to uncover true HCP insights.
  • A practical guide to fast follow-ups: See how AI-generated prompts can drive personalized content, rep coaching, and strategic actions that allow pharma companies to maintain momentum.
  • A practical way to use AI: Walk away with a practical framework to apply AI to your own event data and drive measurable impact across teams.

 

Speakers

Patrina Pellett

MSL Excellence Lead

MSL Mastery

Pierre Metrailler

CEO

Onomi

About Onomi

Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.

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Patrina Pellett

MSL Excellence Lead

MSL Mastery

Patrina is an experienced Medical Affairs leader dedicated to helping MSLs and Medical Affairs teams unlock their full potential. As the Training Lead for MSL Mastery, she designs and delivers innovative training programs that enhance strategic thinking, relationship-building, and insight-gathering, ensuring that Medical Affairs professionals don’t just check boxes but make a real impact.


With 7+ years of experience in Medical Affairs and a specialty in MSL insights, Patrina has worked extensively to refine insight-gathering methodologies, optimize field team effectiveness, and drive strategic value for organizations. She’s passionate about bridging the gap between strategy and execution, empowering MSLs to translate scientific expertise into meaningful conversations that matter.


Beyond training, Patrina is a recognized thought leader in the Medical Affairs space. She shares practical guidance and strategic insights through her Medical Affairs Value blog and Medical Affairs Strategy Hacks YouTube channel, offering real-world advice that helps Medical Affairs professionals elevate their role and demonstrate their value.


If you see her on LinkedIn or at a conference, come say hi! She’s always up for a great conversation about Medical Affairs, strategic thinking, or the latest book she’s reading.

Pierre Metrailler

CEO

Onomi

Pierre is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company’s vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company’s transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries’ unmet needs, launching Onomi, an event-powered omnichannel solution for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.