About the event
So you want your customers to get from A to B.
But are HCP journeys ever truly linear like this?
In reality, they're a complex web of interactions, each one a crucial piece of the puzzle. But many pharma marketers focus only on isolated events, missing out on the bigger picture and the chance to tell a story.
This webinar explores how to manage the digital data layer surrounding HCP journeys before, during, and after medical congresses and other key experiences. We'll show you how to collect and analyse the digital breadcrumbs left by HCPs, transforming them into a clear and actionable roadmap.
Imagine each interaction – from pre-congress webinars to post-congress feedback – as vital pieces of this puzzle. When connected, these nodes reveal a bigger picture of HCP engagement. We'll discuss how to gather these essential pieces through various activities: booth interactions, pre-booked meetings, satellite symposia, and more.
We'll challenge the conventional engagement strategies that only skim the surface, exposing the missed opportunities in current approaches. Join this webinar to see how digital breadcrumbs can become a cohesive strategy, driving meaningful connections and long-term success. Join us to rethink the HCP journey!
