Delivering Congress Results - Onomi
  • Elevating Events for Omnichannel Engagement

From Disconnected Events to Measurable Engagement: Delivering Congress Results

How a pharma leader turned congresses into high-impact omnichannel touchpoints.

Thursday, May 1, 2025

10 AM (ET) | 4 PM (CEST)

Shaima Abid

Director, Omnichannel Delivery

AstraZeneca

Pierre Metrailler

CEO

Onomi

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About the webinar

Most life sciences companies still treat events as isolated tactics, disconnected from omnichannel journeys, siloed from CRM insights, and unable to drive sustained HCP engagement. But it doesn’t have to be this way.

In this exclusive session, Shaima Abid (Director, Omnichannel Delivery at AstraZeneca) will share real-world insights from her pharma experience on how events and congresses can be integrated into a seamless omnichannel strategy to drive HCP behavior change through better pre-event engagement, in-event participation, and post-event follow-ups.

Shaima will share her successes and challenges going through this transformation and actionable insights for making events a core part of your omnichannel engagement.

What you'll learn:

  • From tactics to strategy: How to make events a driving force in your omnichannel strategy and boost HCP engagement.
  • Metrics that matter: How to measure omnichannel success and make smarter event decisions based on data.
  • Owning the data: How to break down silos and ensure event insights contribute to long-term HCP engagement.
  • Bringing events in-house: Lessons learned from moving event execution in-house and reducing reliance on agencies.

If you’re looking to level-up your event strategy, connect events to omnichannel journeys, and maximize data-driven HCP engagement, this session is a must-attend.

Speakers

Shaima Abid

Director, Omnichannel Delivery

AstraZeneca

Pierre Metrailler

CEO

Onomi

About Onomi

Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.

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Shaima Abid

Director, Omnichannel Delivery

AstraZeneca

With over 10 years of experience driving customer engagement, digital innovation, and launch and commercial excellence in the pharmaceutical and medical devices industries, Shaima is a recognized leader in omnichannel strategy and go-to-market excellence.

In her current role as a Global Commercial Operations leader at AstraZeneca, Shaima leads teams in several markets in the Europe & Canada region for the delivery of omnichannel campaigns, content and other marketing initiatives across all therapeutic areas.

With unwavering commitment to providing a superior customer experience to HCPs and improving patient outcomes, Shaima has led the development and implementation of omnichannel customer engagement strategy at several global pharmaceutical organizations, including AstraZeneca, Takeda, and EMD Serono. She has supported brands in all phases of their life cycle, from pre-launch to LOE, and has led organization-wide change in many of her roles.

Pierre Metrailler

CEO

Onomi

Pierre is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company’s vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company’s transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries’ unmet needs, launching Onomi, an event-powered omnichannel solution for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.