Most pharma teams are chasing a “one size fits all” omnichannel model, but that doesn’t match reality. Scaling HCP engagement is only possible when your engagement strategy aligns with your market, message, capabilities and team.
Wednesday, June 25, 2025
4:00 PM CET / 10:00 AM ET
Omnichannel Expert & Founder
CEO
The countdown has started
Most omnichannel strategies fail because they assume one model fits all. In reality, how you engage HCPs should vary based on therapeutic area, market structure, business viability, and internal readiness.
In this session, Philip Vyt (Founder, Shyft) joins Pierre Metrailler (CEO, Onomi) to introduce the concept of the Engagement Model of Choice (EMOC): a practical framework for designing tailored engagement strategies that actually work.
You’ll learn when a well-run multichannel approach is enough, when to evolve to full omnichannel, and how to embed your model into brand planning so it drives execution at scale.
This session is designed for strategic and cross-functional leaders responsible for shaping HCP engagement in life sciences, including
Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.
With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.
For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.
CEO
Pierre is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company’s vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company’s transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries’ unmet needs, launching Onomi, an event-powered omnichannel solution for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.
