The Great Debate: Medical congresses are no longer worth the investment.
THE GREAT DEBATE:

Medical congresses are no longer worth the investment.

Wednesday, September 15, 2025

4:00 PM CET / 10:00 AM ET

Paul Simms

VP

Impatient Health

Telea Herpin

VP Global Asset Lead

Grünenthal Group

Pierre Metrailler

CEO

Onomi

Danie du Plessis

Chair of the Board of Directors

Medical Affairs Professional Society

Jo Cowler

Former VP for Worldwide HCP Events & Meetings

BMS

The countdown has started

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About the webinar

Proposition: Medical congresses are no longer worth the investment

For: Pharma pours millions into booths, travel and sponsorships—but HCP attendance is dropping, leads are poorly captured, and post-event engagement is nearly non-existent. In the digital age, the ROI of congresses is more myth than measurable reality.

Against: Congresses remain one of the few places where trust is built face-to-face, relationships are forged and deep scientific exchange happens in real time. If the right data is captured, they can offer unmatched impact for education, brand visibility and HCP engagement.

For or against? Get involved, have your say!

Speakers

About Onomi

Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.

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