Rethinking Omnichannel: Why Pharma Needs to Fix the Process Before the AI
  • Elevating Events for Omnichannel Engagement

Rethinking Omnichannel: Why Pharma Needs to Fix the Process Before the AI

How marketing and medical can rebuild customer experience before layering on AI

Wednesday, October 22, 2025

4:30 PM CET / 10:30 AM ET

Florent Edouard

Global Head of the Digital Accelerator

Sanofi

Pierre Metrailler

CEO

Onomi

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Hours
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About the webinar

Pharma has an AI problem, but it is not the algorithm. It is the process.
Most teams are trying to run single-channel business models in an omnichannel world powered by AI. Campaigns still reset every January. Medical and marketing still plan in silos. And customer experience is treated as an output, not a strategy.

In this webinar, Florent Edouard, Global Head of the Digital Accelerator at Sanofi, joins Pierre Metrailler, CEO of Onomi, to challenge the foundations of how pharma approaches omnichannel personalization.

You will learn:

  • Why AI isn’t the fix: Without a clear engagement strategy, even the best AI becomes an automation machine, creating noise, not connection.

  • What’s really broken: Pharma is automating outdated ways of working. Without redesigning how teams plan and deliver HCP experiences, even the smartest tech just scales the wrong process.

  • How to rebuild it: Start with customer experience design, a unified view across marketing and medical, powered by clean, contextual data.

  • Where to start: Product launches are the perfect testbed to pilot this new model, clean slate, motivated teams, and measurable outcomes.

    If your omnichannel strategy still feels disjointed, this session will show why fixing your process, not your tech, is the first real step toward intelligent, human-centric personalization.

Speakers

Florent Edouard

Global Head of the Digital Accelerator

Sanofi

Pierre Metrailler

CEO

Onomi

About Onomi

Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.

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Florent Edouard

Global Head of the Digital Accelerator

Sanofi

Florent is a recognized Team leader & expert in Pharmaceutical products commercialisation, who has led successfully multiple enterprise wide transformations, delivering significant revenue and profit uplifts through product launches and growth, but also implementation of Omnichannel, Key Account Excellence, Customer Experience and AI, demonstrated both in global and local functions, and across many geographies and cultures.

Florent shows a rare combination of business and technological expertises, allowing him to use technology to innovate at scale by building capabilities and engaging teams on the path to change, and this across functions and therapeutic areas.

 

 

Pierre Metrailler

CEO

Onomi

Pierre is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company’s vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company’s transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries’ unmet needs, launching Onomi, an event-powered omnichannel solution for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.