Designing connected HCP journeys by bridging the gap between web, events, and CRM.
Thursday, January 8th, 2026
4:00 PM CET / 10:00 AM ET
CEO
CEO
The countdown has started
Most pharma websites are built for the brand, not the HCP.
They prioritize internal messaging over utility, burying valuable content like webinars and congresses, and often reducing the website to a static digital brochure. This disconnect makes it harder for HCPs to find what they need, engage meaningfully, or take the next step in their journey.
The result is more than just poor UX. It’s a fragmented experience where digital and event strategies operate in silos, limiting follow-up, eroding trust, and wasting valuable engagement signals.
In this session, Rob Verheul, CEO at Graphite, and Pierre Metrailler, CEO at Onomi, explore why web and event strategies remain disconnected, and how that fragmentation is costing you HCP trust, engagement, and follow-up impact. They will show how to flip the model: treating the website not as a standalone asset, but as the central hub for education, rep activation, event promotion, and CRM-connected engagement.
The conversation will go beyond UX, and share practical ways to design high-value, high-utility experiences that link every touchpoint across the HCP journey, from website to webinar, from event to rep interaction.
Why disconnected web and event strategies are costing you HCP engagement.
Why disconnected events and digital flows undermine trust, recall, and action in HCPs.
Why most pharma websites fall short of their educational purpose, and how to fix that.
How leading teams like Astellas and AstraZeneca are designing seamless handovers between channels to drive long-term engagement.
How to apply frameworks like empathy mapping and journey design to build HCP-first experiences that guide, inform, and convert.
Why events should not be treated as isolated tactics, but as a core part of the broader HCP engagement journey.
Why your website should act as a launchpad: promoting events, powering rep activity, and connecting every channel touchpoint into one coordinated journey.
This session is for teams tasked with driving omnichannel strategies. This is a blueprint for making web and events work together, so omnichannel becomes something you operationalize, not just talk about.
Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.
With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.
For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.
CEO
Rob is CEO at Graphite, where he leads the company’s vision, strategy, and culture, driven by a passion for improving health outcomes through human-centred design and technology. With experience across sectors including retail, energy, and financial services, Rob champions cross-industry learning to solve complex challenges in digital health.
CEO
Pierre is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company’s vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company’s transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries’ unmet needs, launching Onomi, an event-powered omnichannel solution for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.
