From Static to Strategic: How Medical Teams Can Start Doing Omnichannel
  • Elevating Events for Omnichannel Engagement

From Static to Strategic: How Medical Teams Can Start Doing Omnichannel

A practical roadmap for medical teams to scale impact.

Tuesday, September 30, 2025

4:00 PM CET / 10:00 AM ET

Frank Fisher

Digital Strategist

AMICULUM

Pierre Metrailler

CEO

Onomi

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About the webinar

Omnichannel is no longer just a marketing ambition. Medical teams are now expected to engage HCPs in more scalable, structured ways, but most are still stuck in one-off tactics, scattered tools, and unclear expectations.

In this session, Frank Fisher, omnichannel strategy lead at AMICULUM, joins Onomi CEO Pierre Metrailler to unpack the real blockers holding medical teams back, from fear and tech confusion to the belief that omnichannel is “not for us.” You will hear stories from rare disease and mid-tier markets that show how even small teams can build effective omnichannel journeys using what they already have.

You will learn:

  • Why medical teams are under growing pressure to “do omnichannel”,and why some are just copying marketing.

  • The risk of invisibility, missed follow-up, and overreliance on individual MSLs.

  • What it means to start with “minimum viable omnichannel” using existing engagements like congress booths or webinars.

  • How high-performing markets built working omnichannel strategies by starting small and building cross-functional trust.

Speakers

Frank Fisher

Digital Strategist

AMICULUM

Pierre Metrailler

CEO

Onomi

About Onomi

Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.

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Frank Fisher

Digital Strategist

AMICULUM

Frank has over 19 years’ experience in providing digital development, insight and strategic support for AMICULUM’s pharmaceutical clients across the world.

As well as technical expertise, Frank is particularly skilled at understanding client objectives and the digital solutions which meet those needs. Furthermore, he acts as a bridge between our technical development teams and brand, medical or scientific teams, translating the needs of each group into straight-forward, layman’s terms.

He specializes in omnichannel strategy, including practical end-to-end implementation, and sits on AMICULUM’s AI steering group

Frank’s publishing background has given him a good eye for detail, and the ability to bring in innovative and flexible approaches to meet the pharmaceutical industry’s changing needs.

Pierre Metrailler

CEO

Onomi

Pierre is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company’s vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company’s transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries’ unmet needs, launching Onomi, an event-powered omnichannel solution for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.