- Elevating Events for Omnichannel Engagement
Event ROI, Decoded: What Stakeholders Actually Want
In just 30 minutes, learn a practical framework to use the data you already have to get stakeholder buy-in, justify event spend, and show impact across finance, commercial, brand, and medical teams.
Tuesday, August 12, 2025
4:00 PM CET / 10:00 AM ET
Erica Gifford
Senior Manager
Eurofins
Pierre Metrailler
CEO
Onomi
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About the webinar
Not all ROI is created equal.
When leadership asks for ROI, what are they really asking for?
The truth is, ROI means something different to every function. Finance wants to see dollars. Commercial teams want to see momentum. Medical wants to see meaningful HCP & KOL engagement. And most teams are stuck trying to stitch these stories together from disconnected data points.
In this episode, Erica Gifford (Senior Marketing Operations Manager, Eurofiins) joins Pierre Metrailler (CEO, Onomi) breaks down how to measure and communicate event ROI in ways that resonate across different leadership levels and functions.
You will learn:
How to define ROI in ways that matter to your CFO, sales team, brand lead, or medical affairs
How to map event impact over time using a simple 12-month timeline
How to tell multiple ROI stories from the data such as booth scans, web traffic, and engagement
How to prove value without adding new tools or tech
Plus: Erica will share a real-world example where her team linked a 17% sales increase to a single flagship event.
Whether you’re reporting up or rallying internal buy-in, this session will help you turn raw event data into stories that stick.
Speakers
About Onomi
Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.
With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.
For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.
