Beyond the Platform: Driving Internal Adoption to Unlock Omnichannel Impact
  • Elevating Events for Omnichannel Engagement

Beyond the Platform: Driving Internal Adoption to Unlock Omnichannel Impact

Why internal adoption, not technology, determines whether omnichannel delivers HCP engagement.

Thursday, September 11, 2025

6:00 PM CET / 12:00 PM ET

Susana Bento

Global Director Marketing and Launch Excellence

Nordic Pharma

Pierre Metrailler

CEO

Onomi

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About the webinar

Pharma has no shortage of platforms. What it lacks is adoption. Too often, omnichannel rollouts fail not because of the technology, but because internal teams resist change. Without alignment, training, and accountability, even the best tools get ignored, and HCP engagement falls short.

On September 11, join Susana Bento, pharma marketing excellence leader with nearly 30 years of experience, in conversation with Pierre Metrailler, CEO at Onomi. Together they will explore why change management is the missing layer that turns events into connected, high-impact experiences.

You will learn:

  • Why adoption, not technology, decides if omnichannel works

  • How regional leads can drive alignment, training, and accountability.

  • Practical steps to turn webinars and congresses into connected channels

  • Real-world lessons from Susana’s own rollout experience

    If you are hearing excuses like “it does not work,” “it is global,” or “it is not relevant,” this session will help you address resistance and turn platforms into measurable impact.

Speakers

Susana Bento

Global Director Marketing and Launch Excellence

Nordic Pharma

Pierre Metrailler

CEO

Onomi

About Onomi

Onomi is the event-powered omnichannel solution that helps life science companies to create personalized, engaging, and compliant experiences for Healthcare Professionals. From omnichannel webinars and advisory boards to in-person congresses and standalone meetings, Onomi covers a wide range of medical event use cases, while enabling successful omnichannel strategies through deep CRM integrations including Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce.

With 22+ years of unrivaled experience in the event technology industry, Onomi is the first choice for HCP engagement. Onomi technology is trusted by 15 of the top 20 life science companies.

For more information about how Onomi can help you increase HCP engagement and gather valuable data to drive effective follow-up, reach out today.

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Susana Bento

Global Marketing and Launch Excellence Director

Nordic Pharma

A commercial leader with more than 25 years of experience spanning Europe, LATAM, and Asia-Pacific. She began her career in marketing and has since advanced into senior roles in commercial and launch excellence, both at local and above-market levels.

Throughout her career, Susana has worked across a wide range of commercial capabilities, driving governance, coordination, and efficiency at local, regional, and global scale. She has held leadership positions at AstraZeneca, Allergan, ViiV Healthcare, and Grünenthal, where she built a strong track record of implementing marketing and launch excellence strategies designed to deliver next-generation customer experiences.

Since September 2025, she has served as Global Director of Marketing and Launch Excellence at Nordic Pharma.

Pierre Metrailler

CEO

Onomi

Pierre is an event technology pioneer with over 20 years of experience. After joining SpotMe in 2001, he expanded the company’s vision from hardware-based networking devices to comprehensive event engagement solutions. He led the company’s transformation to a SaaS platform in 2011, with a strong focus on enterprise customers. As CEO since 2016, Pierre has pursued a CRM-first strategy and addressed critical industries’ unmet needs, launching Onomi, an event-powered omnichannel solution for life sciences. He holds degrees from the Swiss Federal Institute of Technology, Lausanne and INSEAD.