How an award-nominated life science hub transformed HCP engagement and generated an 82% surge in user activity

Challenge

Create a learning universe to share strategy updates and scientific news and an opportunity for networking in a virtual setting.

• Medical learning event with more than 1,000 participants
• 3 week-long event
• Objectives: Bringing scientific insights by showcasing the various works of the company and providing the opportunity to network among participants

Solution

Extensive and customized learning hub

3 different hubs that contain on-demand articles, videos and podcasts to strengthen scientific knowledge and raise brand awareness.

Networking and Matchmaking

Advanced module that supports the users to find like-minded colleagues through a questionnaire to start a dialogue.

Result