Webinars remain one of the most trusted ways for medical teams to engage HCPs. But without the right infrastructure, most webinars fall short. They are hard to scale, difficult to track, and rarely deliver insights you can act on.
Onomi changes that. It gives medical teams a purpose-built webinar platform designed for life sciences. From structured insight capture to CRM integration and compliance workflows, Onomi helps you elevate your webinars and measure what matters.
Here’s how medical teams are using Onomi webinars today.
Delivering Scientific Exchange at Scale
Run branded, compliant webinars that feel like peer-to-peer education, not promotional broadcasts. Engage HCPs through polling, Q&A, and breakout rooms, and track what matters most.
A global medical team hosted a multi-region webinar series on treatment resistance pathways. Onomi captured every poll response, content download, and question in-session. Each interaction was matched to the correct HCP in Veeva, allowing the field team to follow up with tailored insights.
Capturing Structured Insights from Webinars
Replace static webinar reports with structured insight capture. Use customizable forms and interactive tools to track what HCPs care about, then sync it to CRM for immediate action.
An oncology team used Onomi to track insights during a live medical webinar. MSLs tagged clinical themes from open Q&A and identified the top questions asked by KOLs. These insights were pushed into Salesforce as structured fields, supporting real-time reporting and informing the next advisory board topics.
Enabling Longitudinal HCP Learning
Build an HCP learning journey that spans multiple webinars. Track how engagement deepens over time, and use that data to trigger next-best actions.
One medical affairs team tracked engagement across a 3-part scientific webinar series. Using Onomi, they saw which HCPs asked questions in session one, returned for session two, and downloaded data in session three. This longitudinal engagement was reflected in the CRM, allowing the field team to prioritize highly engaged HCPs and offer more personalized follow-up.
Proving the Value of Medical Webinars
Go beyond attendance. Use real-time dashboards to measure reach, engagement quality, and insight depth across every webinar. Share metrics with leadership and medical excellence.
A regional medical lead used Onomi data to report on a post-congress webinar performance. The report highlighted engagement per HCP, key discussion themes, and poll completion rates. Leadership used these metrics to validate medical’s contribution to the broader omnichannel strategy and inform future content planning.
Staying Compliant Without Slowing Down
Ensure every webinar is fully compliant with internal and external regulations. Capture consent, automate approvals, and issue CME certificates without added manual steps.
A mid-size pharma company used Onomi to streamline webinar compliance. They embedded consent flows into registration and managed region-specific policies all from within the platform.
What This Means for Medical Leaders
Medical teams use Onomi webinars to drive more than participation. They use them to capture real insights, support HCP learning, and show measurable value without adding complexity. Onomi makes it easy to scale compliant, high-impact webinars that power scientific exchange and drive strategic decisions.
