Commercial teams need more than attendance numbers. You need to know who engaged, what they interacted with, and how to turn that behavior into action. Onomi helps you move beyond disconnected webinars and fragmented congress activity by capturing real HCP signals and syncing them to your CRM. The result: more reach, more conversions, and better follow-up.
Here’s how leading commercial teams are putting it into action.
Promotional Product Webinars
Launch branded, compliant webinars at scale. Give every attendee a personalized experience and capture detailed engagement signals like poll responses, Q&A, and content downloads. Feed it straight into your CRM to support segmentation and next-best-action logic.
A top 20 pharma company used Onomi to deliver a promotional webinar series for a new therapy area. They tracked engagement at the individual HCP level, including click-throughs on prescribing documents and active participation in case-based polls. Reps received next-best-action alerts directly in Veeva, allowing for fast follow-ups that were more relevant to the HCPs.
Launch Readiness Support
Equip the field with pre-launch training and HCP education journeys. Track registrations, monitor live engagement, and activate next-best-actions instantly.
A specialty pharma team preparing for a respiratory product launch ran a series of targeted launch readiness webinars across key markets. Using Onomi’s native CRM sync, they tracked HCP attendance, segmented behavior by region and specialty, and armed local reps with follow-up triggers based on questions asked during the session.
Peer-to-Peer Sharing of Clinical Experience
Run sessions that feature real-world clinical perspectives. Capture what resonates through live polling and Q&A, then use that insight to improve messaging and segmentation.
A European affiliate invited a panel of early adopters to discuss their experience managing patients with a new biosimilar. The session used Onomi’s breakout and polling features to segment the audience live, surface key questions, and gather content downloads. The commercial team used this data to tailor follow-up with specific clinical vignettes and drive rep visits around common objections raised in-session.
Local Access
Deliver tailored updates on regional access and payer policy. Match each HCP to the right session, and route follow-up tasks based on live behavior.
A U.S. commercial team launched a series of state-specific access webinars as part of their omnichannel plan. Using Onomi’s event registration workflows and CRM sync, they tracked attendance, flagged drop-offs, and routed follow-up by territory. Reps received lists of HCPs who engaged post-webinar, enabling tailored outreach within 24 hours.
What This Means for Commercial Leaders
Onomi helps you increase the return on your event investments by connecting execution to outcomes.
You improve engagement, reduce time to follow-up, and get the visibility you need to drive strategic decisions.
With Onomi, every HCP action becomes a signal for commercial teams to drive better onward engagement via field and omnichannel.
