- Elevating Events for Omnichannel Engagement
How to Turn Congress Data Into Personalized Follow-Up With AI Agents
Leveraging AI agents to turn HCP interactions into personalized next steps before the momentum dies.
Tuesday, June 9th, 2026
11:30 AM (ET) | 5:30 PM (CET)
Patrina Pellett
Co-CEO
MSL Mastery
Pierre Metrailler
CEO
Onomi
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About the webinar
Most teams leave ASCO with a badge scan list and good intentions. The follow-up that actually moves the needle? That’s where it falls apart.
MSLs plan for months to get in front of the right HCPs. Then they go home, get slammed with the next congress prep, and the window closes. The problem isn’t effort. It’s context, and the piping to act on it fast.
In their last session together, Patrina Pellett (Co-CEO, MSL Mastery) and Pierre Metrailler (CEO, Onomi) walked through how to turn raw HCP event data into trends, insights, and next best actions using AI. The prompts, the demos, the playbooks. But AI has moved fast since then. Agents are now doing real work, not just summarizing data but acting on it. This one picks up where that session ended: what’s changed, what’s possible now that wasn’t 6 months ago, and why post-congress follow-up is the highest-leverage place to apply it.
Pierre will show how HCP engagement data captured at congress, from booth scans and meeting notes to voice memos and medical inquiries, flow into a structured timeline in your CRM. Then how that data can feed directly into an AI agent that knows what Dr. Patel asked at the booth, what she raised at the satellite symposium, and what a good follow-up actually looks like for her.
Patrina brings the field expertise: what great MSL follow-up looks like when you give it real context, and how to build an agent that does the heavy lifting without producing generic, forgettable outreach.
This is hands-on. Expect a live demonstration, real data set, and tools you can bring back to your team the following week.
What you will learn
- Why context is what separates a good follow-up from a useless one, and how to build it from congress data.
- How to connect HCP engagement data from your CRM to an AI agent that generates personalized follow-up plans.
- What a working follow-up agent looks like, built with real post-congress signals.
- How MSL teams can move from activity reporting to driving actual next steps post-congress.
Speakers
About Onomi
Onomi is a platform that helps pharma instrument scientific exchanges at congresses, webinars and advisory boards – connecting KOL engagement, booth insights, and symposium data into a single evidence layer integrated with your CRM.
With over 22 years of experience & trusted by 15 of the top 20 life science companies, Onomi creates engaging HCP experiences, measures real impact & is more cost-effective than traditional point solutions.
For more information, reach out today.
