Analyst coverage
Independent research firms have evaluated our platform across event management, virtual engagement, and life sciences customer engagement. Here is what they found.
A note on names. Onomi is the life sciences brand of SpotMe. Most analyst research evaluates the company under the SpotMe name, with Onomi called out as its dedicated life sciences suite. When a report says SpotMe, it is describing the same platform, team, and technology behind Onomi.
Forrester Wave: all-in-one event management platforms, Q4 2024
Conrad Mills Principal Analyst SpotMe/Onomi named a Leader.
Forrester evaluated 12 all-in-one event management platforms and placed SpotMe among the four Leaders. The evaluation singles out the strategy behind Onomi:
“SpotMe’s superior vision lays out the criticality of placing the CRM at the center of event execution. For the life sciences sector, this extends into deep, differentiated partnerships with industry-specific CRMs, such as Veeva Systems.”
“SpotMe’s strength lies in its deep sector knowledge and ability to build differentiated solutions for target markets. Standout capabilities include its attendee and lead capture apps, on-demand hub, and deep CRM integrations. SpotMe has outstanding customer service and support capabilities, offering an unmatched 30-second response time.”
Forrester’s take:
“SpotMe is a great fit for high-touch industry enterprises running large numbers of mixed-format events, particularly in the life sciences sector.”
Read the full report on forrester.com (Forrester subscription required; report: The Forrester Wave: All-In-One Event Management Platforms, Q4 2024)
Everest Group PEAK Matrix: life sciences next-generation customer engagement platforms, 2024
Onomi assessed as a Major Contender.
Everest Group assessed 27 providers of next-generation customer engagement platforms for life sciences and evaluated us under the Onomi brand, in the same field as the industry’s CRM and data incumbents. Among the strengths in our profile:
“Onomi offers an event-centric customer engagement platform that enriches CRM records with insights derived from events involving HCPs.”
“Buyers commend Onomi for its rapid CRM integration and self-serve model that enables users to utilize the product without requiring specialized skills.”
“Clients value Onomi for its prompt and effective support, which is backed by both technical and legal expertise.”
The profile also highlights our compliance bot, which draws on EFPIA, ABPI, and PMCPA data to guide medical event planners.
Read the full assessment on everestgrp.com (Everest Group subscription required; report code EGR-2024-46-R-6770)
IDC MarketScape: worldwide virtual events applications, 2026
Wayne Kurtzman Research Vice President, Social, Communities and Collaboration SpotMe/Onomi positioned in the Major Players category.
IDC assessed 12 vendors worldwide and credits the strategy behind Onomi directly: healthcare and life sciences now represent over half of the customer mix, built on Onomi’s coverage of omnichannel webinars, advisory boards, and HCP engagement with native CRM connectors to Veeva CRM, Veeva Vault CRM, IQVIA OCE, and Salesforce. IDC notes the platform’s compliance depth (SOC 2 Type II, ISO 27001, HIPAA, GDPR, CCPA, CAN-SPAM, and Cloud Security Alliance, as of March 2026) and reports:
“Customers feel the platform consistently releases new and relevant features and offers a transparent pricing model.”
IDC’s guidance to buyers:
“Consider SpotMe when you are a pharmaceutical, biotechnology, or medical device company running HCP engagement programs.”
Read the full study on idc.com (IDC subscription required; document #US54140026)
Forrester Wave: virtual event management platforms, Q2 2026
Conrad Mills Principal Analyst SpotMe/Onomi named a Strong Performer.
Forrester’s most recent Wave evaluation highlights our roadmap and CRM-first approach: “The superior roadmap is structured and detailed.” It credits customers’ results with “superior mobile accessibility, production services, and distinctive approach to CRM integration,” a layered partner ecosystem delivering 35% of revenue, and implementation and onboarding teams that customers single out, along with our data and lead capture capabilities and CRM connectivity.
Forrester’s take:
“SpotMe is a strong choice for high-touch enterprises, particularly those in the life science sector running a large number of virtual events in different formats.”
Read the full report on forrester.com (Forrester subscription required; report: The Forrester Wave: Virtual Events Management Platforms, Q2 2026)
Gartner Magic Quadrant: event marketing and management platforms, 2026
Christy Uher Ferguson VP Analyst 
Halle Stern Sr Principal Analyst 
Amy Jenkins Sr Director Analyst SpotMe/Onomi recognized among the eight vendors evaluated worldwide.
Gartner’s 2026 Magic Quadrant recognizes SpotMe for attendee experience, customer experience, and its partner program:
“SpotMe offers robust engagement features, such as AI matchmaking to improve networking, in-session polls, and quick response code and business card exchange lead capture. Furthermore, an AI chatbot in the mobile application provides attendees with immediate answers regarding registration, venue, and agenda details.”
“SpotMe delivers tailored training resources and role-based certifications through SpotMe Academy to ensure clients can effectively adopt the platform for their specific use cases.”
The report also notes our established partner network with Microsoft, Adobe, and Snowflake for data integrations.
Read the full report on gartner.com (Gartner subscription required; document ID G00840873)
Gartner Critical Capabilities: event marketing and management platforms, 2025
Amy Jenkins Sr Director Analyst Halle Stern Sr Principal Analyst Christy Uher Ferguson VP Analyst SpotMe/Onomi rated across three enterprise event use cases.
In the companion study to the Magic Quadrant, Gartner rates SpotMe across 11 critical capabilities, naming hosted field marketing events our most suitable use case and scoring attendee experience management and martech integrations as our strongest capabilities:
“One of the strongest of SpotMe’s capabilities is attendee experience management.”
Gartner also highlights the SpotMe Data Platform, which “streamlines the flow of insights from events into the martech ecosystem of the event planners to better enable real-time dashboards and overall insights for nonmarketing teams.”
Read the full report on gartner.com (Gartner subscription required; document ID G00814130)
Forrester landscape: virtual event management platforms, Q1 2026
Conrad Mills Principal Analyst SpotMe/Onomi included in Forrester’s market overview.
Forrester’s Q1 2026 landscape report includes SpotMe among the vendors shaping the virtual event management market, with pharmaceuticals and medical equipment named among our industry focus areas, a reflection of the Onomi footprint in life sciences.
Read the full report on forrester.com (Forrester subscription required; report: The Virtual Event Management Platforms Landscape, Q1 2026)
Gartner does not endorse any vendor, product, or service depicted in its research publications. Analyst reports represent the opinions of the respective research organizations as of their publication dates. Report access requires a subscription with the relevant firm.